Last Updated: 4/1/25

This Privacy Policy explains how SaunaCo (“we” or “us”) collects, uses, and discloses your personal information when you use our Site or services. We value your privacy and strive to protect your personal data. By using the Site, you agree to the practices described in this Policy.

1. Information We Collect

• Information You Provide to Us: When you make a purchase or fill out forms on our Site, we collect information such as your name, email address, billing and shipping address, phone number, and payment details. If you create an account, we also collect a username and password. If you contact us (via contact form, chat, or phone), we will collect any information you choose to provide in that interaction.

• Automatically Collected Information: We automatically receive certain data when you visit our Site. This includes your IP address, browser type, device identifiers, pages visited, and referring URL. We (or third-party analytics providers) collect this using cookies, web beacons, or similar technologies. This Usage Data helps us understand how visitors use the Site and improve our services.

• Cookies: Cookies are small text files stored on your device to help the site function and to remember your preferences. We use cookies for functions like keeping you logged in, maintaining your shopping cart, and analyzing site traffic. You can disable cookies in your browser settings, but some site features may not work properly. By using our Site with cookies enabled, you consent to our use of cookies as described.

2. How We Use Your Information

We use personal information for the following purposes:

• Order Processing: To process and fulfill your orders, including sending order confirmations, updates, and arranging shipping. (For example, we share your address and phone with freight carriers to schedule delivery.)

• Communication: To send you service messages (e.g. order/shipping updates) and respond to your inquiries or requests. With your consent, we may also send marketing emails about new products, sales, or wellness content. You can opt-out of marketing communications at any time by clicking “unsubscribe” in the email or contacting us.

• Improvement of Services: To analyze usage of our Site and improve our website design, product offerings, and customer experience. (For instance, we look at which pages are most visited to decide what content to improve.)

• Fraud Prevention and Security: To protect our Site and business from fraud, unauthorized transactions, and other liabilities. We may use personal data to verify identity, and we utilize secure payment processors to handle sensitive info like credit card numbers (we do not store your full card details on our servers).

• Legal Compliance: To comply with legal obligations, such as maintaining transaction records for tax and accounting purposes, or responding to lawful requests by public authorities.

3. How We Share Your Information

We treat your personal information with care and do not sell it. We share data only in the following circumstances:

• Service Providers: We use trusted third-party companies to perform certain business functions on our behalf. For example, Shopify, Inc. powers our online store platform, so your data is stored through Shopify’s databases (under their security measures). We also use payment gateways (e.g., Stripe or PayPal) to handle transactions, and shipping carriers (UPS, FedEx, freight companies) to deliver products . These providers get only the information necessary to perform their services (for instance, the carrier gets your name, address, and phone for delivery). They are contractually obligated to protect your data and use it only for the agreed purpose.

• Manufacturers/Suppliers: For certain drop-ship items, we may pass your name and address to the manufacturer or supplier who will fulfill the order directly. They will use this info solely to ship you the product and perhaps to handle warranty registration. We limit what we share – usually just what’s needed for fulfillment (e.g., product and serial number, your contact info for shipping).

• Legal Requirements: We may disclose information if required by law or in response to valid legal process (e.g., subpoena, court order), or to protect our rights, property, or safety (or that of our customers or others). For example, releasing information to law enforcement in a fraud investigation or to prevent harm.

• Business Transfers: If SaunaCo is involved in a merger, acquisition, financing due diligence, or sale of assets, personal information may be transferred to a successor or affiliate as part of that transaction. In such case, we will seek to ensure the new entity honors the commitments we’ve made in this Privacy Policy.

4. Data Security

We implement reasonable security measures to protect your personal data from unauthorized access, use, or disclosure. This includes using SSL encryption on our checkout (look for the padlock in your browser address bar during checkout – your info is encrypted in transit) . Our Site is hosted on Shopify’s secure servers, and we rely on their security protocols and industry-standard safeguards. Payment data is handled by PCI-DSS compliant providers, meaning we never directly see or store your full credit card number. Despite these measures, no e-commerce platform is 100% immune to risks. You can help by using strong passwords, protecting your login credentials, and notifying us immediately if you suspect any account breach.

5. Data Retention

We will retain your personal information for as long as needed to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. For example, we keep order records (which include personal info) for a number of years to comply with tax and accounting laws. If you request deletion of your data, we will do our best to remove what we are not obligated to keep. Backups or archived copies might remain for a period, but we will cease active use of the data.

6. Your Rights & Choices

• Access and Correction: You may request details of personal information we hold about you. We will provide a copy in a common format. If any information is incorrect or out-of-date, you can ask us to correct it. Much of your basic info can also be updated by logging into your account settings on our Site.

• Deletion: You can request that we delete your personal data. If you have an account, you may also delete it. Note that we may retain certain information as required by law or for legitimate business purposes (e.g., we can’t erase your purchase history entirely while maintaining financial records).

• Opt-Out of Marketing: If you previously consented to receive promotional communications, you can opt out at any time. Use the “unsubscribe” link in emails or contact us at privacy@saunaco.us to be removed. Transactional emails (order confirmations, etc.) cannot be opted out of as they are necessary for purchases.

• Do Not Track: Our Site currently does not respond to “Do Not Track” signals from browsers. We treat all users according to this Privacy Policy, and because there’s no standard DNT response, we proceed with cookie-based data collection as described.

• California Residents: If you are a California resident, you have specific privacy rights under the CCPA (California Consumer Privacy Act). This includes the right to know what personal info is collected, used, or shared, and the right to request deletion or opt-out of sale of personal info. We do not sell personal info for monetary consideration. California users can exercise their rights by contacting us; we will verify your request and respond in accordance with state law. We also extend core privacy rights to all our customers, not just those in certain regions.

7. Third-Party Links

Our Site may include links to third-party websites, research articles, or videos (for instance, links to NIH studies or manufacturers’ sites in the “Peer Reviewed Data” section ). If you click those, you will be redirected to sites we do not operate. We have no control over those external sites and this Privacy Policy does not apply to them. We encourage you to read the privacy policies of any third-party sites you visit. SaunaCo is not responsible for the content or privacy practices of other websites.

8. Children’s Privacy

Our Site and services are not directed to children under 16. We do not knowingly collect personal information from anyone under 16 years of age. If we become aware that we have inadvertently collected personal data from a child under 16, we will delete it. If you are a parent or guardian and believe we have information about your child, please contact us so we can investigate and address the issue.

9. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or other factors. When we do, we will revise the “Last Updated” date at the top. If changes are material, we may provide additional notice (like an email notification or pop-up on the site). We encourage you to review this Policy whenever you use our Site to stay informed of how we protect your information.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data handling practices, or if you wish to exercise any of your privacy rights, please contact us:

Email: privacy@saunaco.us (or info@saunaco.us)

Mail: SaunaCo – Privacy Inquiry, 220 Rowan Blvd #435, Glassboro, NJ 08028, USA

Phone: 856-426-8530

We will respond to privacy-related requests as promptly as possible, generally within 30 days.

Your use of our Site indicates your acceptance of this Privacy Policy. Thank you for trusting SaunaCo with your wellness journey and your personal information.